NCIDQ Cert. No. 020530

How was your interest in design sparked? Color and texture have interested me from a very young age and I have always enjoyed working with people and tackling challenges.
Experience/qualifications: Working with clients through Interiors Joan and Associates since graduating from UNL in 1998, I have had experience in all layers of design from the ground up. I am NCIDQ certified and have been deeply involved in ASID Designer Showhouse, Omaha Street of Dreams and have won an ASID national design award.
What is your favorite spot in your own home? That has to be the family room – as it is our gathering place and where we spend the most quality time.
Community involvement: Completely Kids, Inc., Rose Theater Guild, Lauritzen Garden Guild, Nebraska Humane Society Guild, ASID past president
Design Tip: When someone enters a space, I like to keep their eye moving by keeping a balance of interest, color and texture.
Marketing Director

How was your interest in marketing sparked? I wanted to be a physician for as long as I can remember, but during my sophomore year at Creighton University, I realized that Pre-Med was not the major for me. I transitioned to the Journalism department and haven’t looked back since. To have a career in a creative field is a dream come true!
Experience/qualifications: I graduated from Creighton University with a BA in Journalism and Mass Communication with an emphasis in PR and Graphic Arts. I first interned at the Fremont Area Medical Center in their Public Relations department, and also at the March of Dimes Nebraska Chapter as a PR and Events Specialist. I have been with Interiors Joan and Associates since 2004.
Community involvement: JDRF Board of Directors, Nebraska Humane Society Friends Forever Board, Creighton University Career and Academic Planning Volunteer Board.
What is your favorite part about your job? It’s hard to pinpoint a favorite thing about my job, but I would choose event planning. I love putting all of the parts and pieces together! I still feel butterflies in my stomach when I stand back and watch guests enjoy the final product after months of planning.
Marketing Approach: I’m an extreme extrovert, and I draw energy from collaborating with groups of people and making new relationships. I’m passionate about the products and services that Interiors Joan and Associates provides, so promoting my colleagues and their profession is a joy!
Allied Member ASID

How was your interest in design sparked? It's difficult to identify a specific inspiration as I have had an interest in art and the creative fields for as long as I can remember. As a partner with Interiors Joan and Associates, I am a graduate of the University of Nebraska Omaha with over 30 years of experience in the industry. In addition to a multitude of design projects, I do much of the buying for the firm as well as developing our resource libraries.
Community involvement: JDRF, Heartland Family Services, Lutheran Family Services, Street of Dreams, Symphony Showhouse
What is your favorite spot in your own home? Our family room! It's great for gathering, lounging and enjoying our lake view.
Design Tip: Make the space personal. Incorporate family heirlooms, personal treasures and things that help to keep your individuality shining through.
NCIDQ Cert. No. 019653

How was your interest in design sparked? At a very young age, I was inspired by a family member that was an interior designer. The ability to impact lives with my creativity has always been a driving force in my career.
Experience/qualifications: I am a partner in Interiors Joan and Associates and have been associated with the organization for over 30 years. I have a BS in Interior Design from the University of Illinois Urbana-Champaign, am NCIDQ certified and the recipient of numerous ASID awards for design. I have served on the board of the Nebraska/Iowa Chapter of ASID and have been recognized nationally with the receipt of the BALA Award from the National Homebuilders Association.
What is your favorite spot in your own home? Though I am not the cook in my family, I always enjoy the kitchen and hearth room as it is the gathering place for friends and family.
Community involvement: ASID event chair (multiple) Heartland Family Services JDRF Lutheran Family Services
Design Tip: Preparation, communication and attention to details are always my focus!

How was your interest in design sparked? My first year of 4H I did a demonstration at the Burt County fair entitled “Beth's Beautiful Bedroom.” I created a bedroom out of a box using doll furnishings and received a purple ribbon.
Experience/qualifications: I earned my BS in Interior Design from UNL, and my first design position was at Nebraska Furniture Mart in the design gallery. I have been with Interiors Joan and Associates for 28 fun-filled years of new clients and exciting challenges.
What is your favorite spot in your own home? My favorite room is my great room without a television. I have a big sectional where my friends and family can all gather. I keep this room livable yet fun to dress up for the holidays.
Community involvement: St. Andrews United Methodist Church, Stephen Center Guild, JDRF Corporate Development Committee, ASID past board and committee member
Design Tip: I enjoy mixing patterns and textures together to create designs that are not easy to duplicate, especially with draperies and window treatments.

How was your interest in design sparked? My grandmother was flexible and patient enough to allow me to rearrange her guest room – and that was the impetus for my interest in room design.
Experience/qualifications: I graduated from UNL College of Home Economics and spent time designing the interiors of new home construction projects before joining Interiors Joan and Associates in 1991. My design awards include recognition for single home, healthcare and single space projects.
What is your favorite spot in your own home? Our outdoor space is a calming retreat in which to escape and relax for many seasons of the year.
Community involvement: YWCA, Midlands Humane Society, Nebraska Humane Society, Street of Dreams, ASID Showhouse
Design Tip: Patterned carpet! It adds interest to nearly every project.

How was your interest in design sparked? I have always had an interest in architecture and design. The ability to create environments that bring people together and generate energy is key.
Experience/Qualifications: I earned my bachelor’s degree in Interior Design from UNL and established myself in 1993 as a designer in Omaha. I have received The Bala Award (Best in American Living, 2010) and several ASID awards, including Best in Show (2014).
Community involvement ASID Member
What is your favorite spot in your own home? Our great room. Sun floods this space drawing me to it all year round. I also like the ambiance that a fireplace offers on a cold and snowy winter day.
Design Tip: Less is more! I like rooms to be serene and harmoniously balanced as too many strong elements demand your attention.

How was your interest in design sparked? Design, art, color and creativity has been an interest of mine for as long as I can remember.
Experience/qualifications: My career began with two years in the field of graphic design before joining Interiors Joan and Associates in 1996. Since that time, I have immersed myself in a wide variety of diverse residential and commercial design projects as well as being committed to the Omaha ASID Designer Showhouse, Street of Dreams and Lincoln Symphony Showhouse events.
What is your favorite spot in your own home? I most enjoy my living room as I feel the layered artwork, window treatments and my own custom cabinet design really reflects who I am.
Community involvement: Bergan Knights Event Committee Design Chair, St. Patrick's Church Functions/Fundraisers, Many functions within my sons' schools
Design Tip: Proportion is key. Create an overall look and feel without a single piece drawing your attention away from the whole.

How was your interest in design sparked? When I was in junior high, I watched my parents work with an Interior Designer while building a custom home and I was hooked.
Experience/qualifications: Since graduating from UNL, I have enjoyed over 20 years of designing spaces of all kinds in the Omaha and Lincoln areas.
What is your favorite spot in your own home? That has to be the family room – that's where we gather and spend time together.
Community involvement: Junior League Sustainer, Friends of Lied, St. Mark's Methodist Church
Design Tip: I have always found that listening to and being completely honest with my clients results in the most successful outcomes.

How was your interest in design sparked? My mother loved shopping for new things to put in our home whether it be new furniture, dishes for the kitchen or simply towels for the bath room, anything to make a little change. I always wanted to be with her when she made those decisions and always looked forward to the next shopping trip.
Experience/qualifications: I attended UNL and have over 25 years of interior design experience. As an ASID Allied member, I have received chapter awards for residential design, participated in Table Inspiration with Friends of the Lied, and been involved in numerous parade homes and remodelers tours.
Community involvement: Street of Dreams, Previous member of Symphony Guild
What is your favorite spot in your own home? My kitchen. It’s a great place to gather whether we are entertaining, having the family over or just hanging out trying new recipes. This room is the heart of our home where many memories have been made.
Design Tip: Keep it simple! Create a space by using neutral fabrics with great texture then add a splash of color in your art, accessories, and pillows. Don’t overdo it!
NCIDQ Cert. No. 26701

How was your interest in design sparked? Art and architecture led me to become an Interior Designer. I have always enjoyed studying the spaces around me and how design can make an impact.
Experience/qualifications: I graduated from UNL in 2006 and have had the opportunity to work in residential and commercial design applications ever since. I am NCIDQ certified and have also served on the board of the Nebraska/Iowa Chapter of ASID being involved on various committees within the organization.
What is your favorite spot in your own home? I live in a home built in the 40's and really appreciate the way cabinetry was used to combine the kitchen and entry area while adding great storage space.
Community involvement: ASID Board of Directors, Cathedral of the Risen Christ, School Volunteer
Design Tip: AutoCad has proven to be a great tool to convey a detailed design concept to both client and contractor.

How was your interest in design sparked? The challenge! Putting creativity to work in a collaborative environment is my passion.
Experience/qualifications: I interned at two other design firms before joining Interiors Joan and Associates, which gave me diverse experience in the field. I have also been involved in ASID since 2006 as well as the Young Building Professional Council of the Home Builders Association of Lincoln, Habitat for Humanity and Green Omaha Coalition.
What is your favorite spot in your own home? Ours is a very open concept with the kitchen, living room and patio accessible at one time. I love this “spot” as it keeps the family in touch at all times.
Community involvement: Habitat for Humanity (HFH) FRIENDS Board, HFH Family Selection Committee, HFH Brew Haha social media chair, Habitat Young Professionals fundraising
Design Tip: Mixing finishes! I like to create contrast in a space by mixing textures and materials with proportion and scale for an overall fresh look.

Joan Sorensen
Joan Sorensen founded Interiors Joan and Associates in 1963 and has had the privilege of working with wonderful people ever since to grow the company to what it is today. Joan is a professional member of ASID and NCIDQ certified.